Privacy Policy Effective Date: March 12, 2025

Welcome to Cakes by Ellie! We value your trust and are committed to protecting your data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our website, services, and marketing tools.

By using our website, https://customcakesbyellie.systeme.io/ ("Website"), you consent to the terms outlined in this policy. Please take a moment to read and understand how we handle your data.

1. Information We Collect

We may collect and process the following types of personal information:

• Names,phone numbers, dates, and physical addresses for booking and order deliveries.
• Payment details for transactions through Cash on Delivery, GCash, and PayMaya.
• Email addresses for marketing communication.
• Usage data such as IP addresses, browser types, and interactions on the Website.

2. How We Use Your Information

We collect and process your data to:

• Fulfill orders and ensure timely delivery.
• Process payments securely through Cash on Delivery, GCash, and PayMaya.
• Respond to inquiries and provide customer support.
• Send promotional offers, updates, and newsletters using Systeme.io..
• Enhance user experience through website analytics and marketing tools.
• Provide remarketing services to improve our advertising through platforms such as Google Analytics, Facebook, and Instagram.

3. Cookies and Tracking Technologies

Our Website uses cookies and tracking technologies, including Google Analytics and Facebook Pixels, to:

• Monitor website traffic and user behavior to improve services.
• Deliver personalized ads through remarketing on Facebook, Instagram, and other platforms.

You can manage your cookie preferences through your browser settings. By using our Website, you consent to the use of these cookies.

4. Sharing of Information

We do not sell or share your personal information with third parties, except:

• With trusted partners, such as payment processors (GCash, PayMaya).
• When required by law or to comply with legal obligations.
• With authorized third-party service providers for analytics and marketing (e.g., Google Analytics, Facebook, and Instagram).

5. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

6. Your Rights

In compliance with the Data Privacy Act of 2012, you have the following rights:

• Right to be informed: Understand how your data is collected and processed.
• Right to access: Request a copy of your data.
• Right to correct: Update or correct your personal information.
• Right to object: Withdraw your consent for data processing.
• Right to erasure: Request the deletion of your data, subject to legal obligations.

To exercise any of these rights, please contact us at +639633951815 or through our contact page at https://wa.me/+639633951815.

7. Security Measures

We implement organizational, physical, and technical safeguards to protect your data from unauthorized access, alteration, and misuse.

8. Remarketing and Advertising

We use remarketing services to provide relevant advertisements on platforms such as Google, Facebook, and Instagram. These services rely on tracking technologies like cookies to deliver ads based on your interactions with our Website. You can opt out of targeted ads through your browser settings or by updating your preferences on these platforms.

9. Payments

We process payments using the following methods:

• Cash on Delivery
• GCash
• PayMaya

Your payment details are handled securely and will not be shared with unauthorized parties.

10. Third-Party Services

We may use third-party services like Systeme.io for email marketing, Google Analytics for website analysis, and Facebook Pixels for remarketing. These services have their own privacy policies and practices, which we encourage you to review.

11. Updates to This Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page, along with the revised effective date.

12. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

• Phone: +639633951815
• Contact : https://wa.me/+639633951815
• Physical Address: Brgy. San Antonio de Padua 1, Dasmariñas, Cavite Area - E

This Privacy Policy ensures compliance with the relevant legal requirements while also addressing your specific tools and services. Let me know if anything else is missing or needs adjustment!